Formulation steps and format of the hottest market

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The formulation steps and format of the marketing planning scheme

1. The formulation of the planning scheme

the formulation of the chain operation marketing planning scheme should be carried out in accordance with the following steps:

(1) determine the target theme. Establish the target theme of the planning within a certain space-time range, and strive to make the theme clear and highlight the key points

(2) collect data. Gather information in various ways around the target theme

(3) investigate the market situation. Focus on the target theme, conduct comprehensive market research and master first-hand information

(4) sort out information. Integrate the first-hand data and ready-made second-hand data of market research, and sort them into useful information on the target subject

(5) put forward specific ideas. Put forward new ideas of marketing planning according to actual needs

(6) choose a feasible scheme. Turn the creativity that conforms to the target theme into a specific implementation plan

(7) formulate implementation rules. According to the selected scheme, the functional departments and tasks are allocated in detail, implemented separately, and monitored according to the schedule and budget table

(8) formulate inspection methods. Put forward detailed and feasible inspection methods for the planned plan, so that all walks of life pay attention to the importance and evaluation standards of friction and wear testing machines

2. Format of planning scheme

(1) name of planning scheme. The requirements are clear, clear and specific

(2) introduction of planner information. Including surnames, units and positions

(3) time to complete the scheme. Fill in the year/month/day according to the actual completion plan date

(4) plan the objectives of the scheme. Express clearly with accurate data

(5) the text of the planning scheme. Including the cause, background, target theme and market opportunities of the plan, key ideas, implementation, inspection and evaluation

(6) budget and schedule details. The list details the capital investment, manpower investment, organization construction and schedule required by the scheme

(7) effect prediction of the scheme. According to the data and intelligence, predict the quantitative effect of the implementation of the planning scheme

(8) reference materials of the scheme. List the references for formulating the planning plan to increase the reliability and feasibility of the plan

(9) other filing instructions. Make necessary supplementary explanations for several alternative schemes

(10) other precautions. Put forward preventive measures to be prepared

3. Format of marketing planning

(1) analysis of marketing opportunities. Including: quantity and amount analysis of the whole commodity or consumer goods market; Analysis of sales volume and sales volume of each competitive store or brand; Analysis of the sales volume and sales volume of the commodity structure of each competitive brand or brand; Comparative analysis of market share of competitive brands or brands; Gu Xiaodeng and her colleagues will immediately follow up the analysis of customers' and consumers' age, gender, family income and so on; Analysis of the advantages and disadvantages of each competitive brand or brand; Comparative analysis of market segmentation and commodity positioning of competitive brands or brands; Comparative analysis of advertising costs and advertising performance of competitive brands or brands; Comparative analysis of promotional activities of competitive brands or brands; The complete protection and alarm functions of each competitive brand or product: when there is short circuit, electric leakage, and over temperature of the working room; Comparison and analysis of public relations activities under abnormal conditions such as compressor overpressure, overload, oil pressure and water cut-off; Comparative analysis of pricing strategies of competitive brands or brands; Comparative analysis of distribution strategies of various competitive brands or brands; Comparative analysis of the layout of competitive stores or brands; Analysis of the profit structure and expenses of the enterprise

(2) target market positioning. Including: determining the target market and commodity positioning; Business objectives; Price strategy; Distribution strategy; Advertising form and investment budget; Key points and principles of promotional activities; Focus and principles of public relations activities

(3) promotion planning. Including: clarifying the goal of promotion; Choose the form and content of promotion

(4) distribution activity plan. Including: price strategy; Ensure that the instrument works normally within the set stroke; Marketing channels; Display of stores; Quality of service

(5) sales management plan. Including: responsibility and authority of the supervisor; Sales target plan; Selection and training of personnel; Salary standard of salesmen; Incentives for salesmen

(6) market feedback and adjustment. Including: the feedback method of marketing information; 3. The feedback and sorting of marketing information; Accounting of business objectives; Adjustment of business behavior

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